Inotivity was born at 30,000 feet on an airplane flying between Chicago and Richmond, Virginia.

It was Sunday, December 9, 2007.

I had just finished a tremendous and inspiring week of innovation training with Gerald Haman at the Thinkubator in Chicago.

When the plane finally reached cruising altitude, I took out a small notebook and began scribbling ideas for a new company. The accompany photo are my actual notebook ramblings. In about four ...