An Exercise in Changing Your Company
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A few weeks ago, SeriouslyCreative and Inotivity helped a major company disrupt themselves.
It was a disruption day.
A day for them to ask questions that they typically don’t ask themselves. A day to look at how conventional thinking has helped them achieve ...Continue Reading ?
The Meeting: Re-imagined.
Last week, I participated in a great webinar led by Al Pittampalli and Seth Godin called How to Embrace Change with Modern Meetings.
Pittampalli is the author of Read This Before Our Next Meeting last week’s most popular Kindle eBook in the world. And another compelling volley from The Domino Project.
In his book, Pittampalli uses a wonderfully provocative quotation by Peter Drucker. “Meetings are by definition a concession to deficient organization. ...Continue Reading ?
Hold Your Own Disruption Day
Jean-Marie Dru, CEO TBWA, one of the premier advertising agencies in the world, wrote a terrific book in the mid-90’s called Disruption: Overturning Convention and Shaking up the Marketplace.
For years, the agency has held “Disruption Days” — brainstorming sessions with clients and agency people to upend conventional thinking through a variety of activities and open collaboration.
Dru writes in Disruption:
“It is a matter of questioning the way things are, of breaking with what has been done or seen before. of rejecting the ...Continue Reading ?
Inotivity on ideas vs. insights.
The real currency of innovation is ideas.
And while every insight is an idea.
Not every idea is an insight.
The late chairman of the advertising agency BBDO, Phil Dusenberry made the idea vs. insight subject the cornerstone of his terrific book, Then We Set His Hair on Fire.
“Ideas are a dime a dozen; anyone can have them. They can be good ...Continue Reading ?
Can you spot your 11?
In my Inotivity Workshops, I give participants a simple math problem.
What is 1 + 1?
Of course, most of them know that I’m laying a creative trap.
The first right answer is 2.
But what’s the second right answer?
Well, there’s lots of them. There’s 11. There’s T (Make one of them vertical). There’s oneplusone. I+ONE.
The first right answer gets us through most of life exceptionally well. It doesn’t do ...Continue Reading ?
The One Million Dollar Question
Imagine for a moment that you are standing center stage and you can win $1,000,000 if you answer a single question correctly. Here is the question:
A new chief executive, one of the youngest in his nation’s history, is being sworn into office on a bleak, cold cloudy day in January. Standing beside him is his predecessor, a military leader who has led the nation through a world war. The new chief executive was raised as a catholic and rose to ...Continue Reading ?