This summer,  I read a fascinating article by Nick Paumgarten in the New Yorker.  It was titled  “Looking for Someone: Sex, love and loneliness on the Internet.”

What resonated with me was less about dating and more about the curious assortment of algorithms that companies use to determine the dot.com chemistry.

“What you do is more important than what you say,” says Greg Blatt, who is the former C.E.O. of Match.com.

“You may specify that you’d like your date to be blond or ...

I first discovered the change equation from Pip Colburn in his book The Change Function: Why Some Technologies Take Off and Others Crash and Burn.

It was simplicity itself. Change = F (level of current crisis, perceived pain of adoption).  He said, “people change their habits when their current situation exceeds their perceived pain of adopting a possible solution.

I heard it again a few years ago at a BIF Summit from Alan Webber, ...