Ideo does it. Apple does it. Innovative companies from around the world do it.
They get unstuck by finding and using the right tools. At IDEO, it may be simply asking “Why?” Then, again “Why?” And then three more “Whys” until you get the core of a problem.
The great Dick Orkin used to begin radio creativity sessions by letting everyone tell a story related to the client’s problem or product. The stories became fodder for radio commercials.
The DNA ...Continue Reading ?