Ideo does it. Apple does it. Innovative companies from around the world do it.
They get unstuck by finding and using the right tools. At IDEO, it may be simply asking “Why?” Then, again “Why?” And then three more “Whys” until you get the core of a problem.
The great Dick Orkin used to begin radio creativity sessions by letting everyone tell a story related to the client’s problem or product. The stories became fodder for radio commercials.
The DNA of a great meeting or conversation is to start with simplicity. A question. A story. A observation.
We created these cards for those meetings when you need a quick icebreaker. Or when your the team is stuck. You can use these in a group or working alone.
Just download the PDF below and print out the three card deck and accompanying instruction card. Print and cut out as many as you need.
Allow participants to pick a card that resonates or appeals to them. If you have a particular problem to solve, put that on the wall and then use the cards to focus on that problem.
You can find three cards here. inotivity cards set-two_1And you’ll find three more cards at our sister site CreativityCentral.
Just click below to visit and download more cards. Thanks to Carmen Ferraro of Community in Richmond.
JUL
About the Author
Martin Baker, Inotivity’s President and Chief Idea Catalyst, was among the first to be trained as a certified trainer, facilitator and coach with the world’s leading innovation firm, Chicago-based Solution People. He has been an award-winning creative director and consultant with such leading agencies as Saatchi & Saatchi in California and The Martin Agency in Virginia. He was also an Executive Associate Director/Creative Director at Texas A&M University.