Ideo does it. Apple does it.  Innovative companies from around the world do it.

They get unstuck by finding and using the right tools. At IDEO, it may be simply asking “Why?”  Then, again “Why?”  And then three more “Whys” until you get the core of a problem.

The great Dick Orkin used to begin radio creativity sessions by letting everyone tell a story related to the client’s problem or product.  The stories became fodder for radio commercials.

The DNA ...

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A few weeks ago, SeriouslyCreative and Inotivity helped a major company disrupt themselves.

It was a disruption day.

A day for them to ask questions that they typically don’t ask themselves.  A day to look at how conventional thinking has helped them achieve ...