Digital watches were ignored by Swiss watch makers.  Radial tires were not developed by Goodyear or B.F. Goodrich, they were developed by a small French tire company, Michelin.

Overnight package delivery was not innovated by UPS or an airline company, it came from Federal Express, a product of a thesis.  Light beer wasn’t introduced by the King of Beers or Miller, it came from a chemist name Joseph L. Owades and it was originally marketed as Gablinger’s Diet Beer.

Amazon didn’t emerge ...