Posts Tagged 'Nicorette'

Inotivity on ideas vs. insights.

The real currency of innovation is ideas.

And while every insight is an idea.

Not every idea is an insight.

The late chairman of the advertising agency BBDO, Phil Dusenberry made the idea vs. insight subject the cornerstone of his terrific book, Then We Set His Hair on Fire.

“Ideas are a dime a dozen; anyone can have them. They can be good ...

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