How do you…
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Introduce a car that became the best-selling car in America?
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Launch the country’s premier bowling and entertainment complex?
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Develop and build the first internet with a brain?
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Get Donald Trump to leave a message on thousands of your employee’s voice mails?
In other words, how do you get individuals and companies to think innovatively?
It all starts with a dose of Inotivity.

Inotivity is an innovation firm that helps clients accelerate the development of new ideas. The name Inotivity was created by fusing creativity and innovation into a brand new approach to creative problem solving.
Martin Baker, Inotivity’s President and Chief Idea Catalyst, was among the first to be trained as a certified trainer, facilitator and coach with the world’s leading innovation firm, Chicago-based Solution People. He has been an award-winning creative director and consultant with such leading agencies as Saatchi & Saatchi in California and The Martin Agency in Virginia. He was also an Executive Associate Director/Creative Director at Texas A&M University.
He has also worked and consulted with a diverse range of start-up companies, non-profit organizations and individuals looking to enhance their creative capabilities.