Creativity is the fuel that leads to innovation.

Inotivity is the spark that helps companies and organizations develop the level of breakthrough thinking and action that leads to true innovation.

We help people avoid the pitfalls of idea and solution creation to create a more agile and sustainable innovation culture in your company. It goes beyond brainstorming and traditional creativity training to help you develop an innovation mindset.

Why innovation? Innovation is directly responsible for up to 15% of company’s annual revenue and future growth. Ideas in action are the new currency in the world of business. At Inotivity, we’ve evolved a process of innovation that’s has helped many of nation’s fastest growing companies become even more successful.


“The art of innovation is less about what you know and more about how you think.” -Martin Baker, President of Inotivity

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Inotivity helps companies find that critical sweet spot between creativity and innovation. We train people using the same accelerated innovation principles (Solution People)  that have helped generate over 2 million ideas valued at over $2 billion U.S. dollars. We offer four unique programs — all customizable to your particular needs or challenges.

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Our proven I.D.E.A.™ process is based on over twenty years of research and results. It’s a repeatable four-step process that you and your team can apply to virtually any innovation problem or goal. It’s not ivory tower thinking, it’s a human-centered approach to developing and executing innovative ideas.

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Inotivity is located in America’s Hometown just a few steps from beautiful Plymouth Harbor in the historic Waterworks Building. We are close to fine dining, shops and attractions. And just 40 minutes from downtown Boston. We also have affiliated partner offices in Chicago and San Juan, Puerto Rico.


"I have worked with many creative people in my career, but Marty is among the best. He connects the dots that most people don't even know exist.”

– Dana Montenegro, President and Chief Catalyst, SeriouslyCreative

“Inotivity truly walks the innovation talk. As our Chief Ideator, Marty has been a strong catalyst and guide in helping us create the world’s first intelligent internet.”

– Robert Haddock, CEO, Coosmic
Creator and patent holder for the SIM card and the first Smartphone.

“Inotivity has always been a strong supporter and team writer for BIF’s annual Collaborative Innovation Summit. Marty brings an inspired combination of creativity, marketing savvy and infectious enthusiasm to everything he does. I highly recommend him”

– Saul Kaplin, Founder and Chief Catalyst at the Business Innovation Factory

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